The challenge was to select a packaging design and make changes to enhance the original design. The original design was cluttered and had to to many colors. The text was set on top of a image that made it hard to read. I decided to simplify the design to add a sense of organic quality. I chose a white back ground because white represents or signifies purity. The black text set on a white background adds contrast and is much easier to read. The tea is intended to be sold in health food and vitamin stores. The target audience is people who live a healthy life style and eat mainly organic foods. You can see the original design at the bottom of the page.