The first logo is a Word Mark that represents a ficticious financial advising company that i created to practice logo designs. I chose the Modern black letter fonts that were created by contemporary type designers who wanted to revive a style of the past with new, expressive forms and techniques. The color brown is serious and very down to earth, with properties like stability, structure and support. The brown color stands for protection and supporting the family with great sense of duty and responsibility. The second Word Mark Logo represents a ficticious medical supply company. I choose the red colored font because it represents blood and life. I added a black stroke to the all capital, italic font to make the red stand out. I created the 3rd Combination Logo to represent a package design for a health food bar. I chose the name Vitality because it represents the the state of being strong and active; energy. I chose the color orange because it is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, and balance. I mixed the orange with a green colored text. Green is the color of growth, the color of spring, of renewal and rebirth. It renews and restores depleted energy. The combination mark logo is designed to have a white package back ground. White represents clean, quality and organic.

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